Skip to content
Services / Employee Communications & Engagement

Employee Communications & Engagement 

Maintaining an engaged and connected workforce is integral to a company’s culture and its success acquiring and retaining top talent. Discover how you can leverage a personalized benefits communication and engagement strategy to build mutual trust and keep your employees committed to your organization. We’ll develop a customized plan that helps your employees feel valued, heard, and well informed, while managing your costs. 

TRUSTED APPROACH

Your people are our focus

An effective employee communication and engagement strategy puts people first. And that’s why employers turn to us. We have proven experience designing inclusive, interactive, and meaningful strategies for employees with varied needs. More importantly, our passion for people drives us to make sure we help you get it right – for your employees, their families, and you. Through our Employee Care Center, HIPAA-certified and compassion-trained advocates help simplify the complexities of the healthcare system – assisting with claim resolution, benefit enrollment, benefit education, and healthcare decision support.

CORE COMMUNICATIONS

Boosting enrollment, guiding utilization

Regardless of your program’s scale, we understand that how and what you communicate to employees has a tremendous impact on how well they perceive, understand, and utilize their benefits. We’ll tailor methods specifically for your employee population – accounting for geographic locations, learning styles, and communication preferences. Using a multitiered, high-touch strategy encourages your employees to tap into their benefits, invest in their well-being, and bring their best selves to work. 

Multichannel communication strategy  

Given today’s remote, hybrid, and in-person work arrangements, an effective communications strategy can incorporate a number of different tactics that keep employees informed and engaged. Depending on your employees’ preference, we’ll use an integrated mix of targeted emails, text messages, newsletters, and/or brochures to deliver information where and how your employees work to ensure you reach them with the right message, at the right time, regardless of where they are located. 

Tailored, continual touchpoints 

Building a tailored communications plan that incorporates year-round touchpoints drives benefits utilization. Communicating regularly, clearly, and concisely via the right channels demonstrates that you have a vested interest in your people’s wellbeing and empowers employees to make informed decisions regarding their benefits. Whether you need to prepare for open enrollment, survey your employees to keep a pulse on satisfaction, or relay changes in your benefits offerings, we know how to identify the inflection points that merit communication so that you optimize engagement and remain compliant.  

Total compensation messaging 

The cost of living is rising, and so are employees’ compensation expectations. As you search for ways to maintain employee satisfaction, developing personalized compensation statements helps employees understand what makes up their total compensation besides base pay. Our team can help you manage the message to your employees by providing educational resources about what comprises total compensation and guides that measure pay and benefits in full. 

Data-backed evaluation 

Once you’ve invested valuable resources in building a benefits package and a communications strategy, you’ll want to know what is and isn’t working. Our team will help you take stock by providing an ongoing analysis of benefits uptake, evaluating utilization trends, and identifying areas for improvement so that you can manage your costs as best as possible.  

FEATURED INSIGHTS

Our knowledge is your power 

TALENT AND ACQUISITION

Understand how benefits work together to attract and retain employees

WELLBEING AND HEALTH

Help employees manage mental wellness with benefits

ENGAGING EMPLOYEES

Elevating workforce motivation 

When you build up your benefits, people, and culture, you invest in your future. Together, we’ll create comprehensive programs that include incentives to truly serve employees and make them feel valued. By distilling what your employees want from workplace culture, you can make impactful decisions that enhance engagement, increase job satisfaction, and motivate your workforce.  

Aerial shot of colleagues sitting around in a circle in conversation.

Employee Well-Being

Prioritize physical, mental, emotional, and financial well-being of employees with our trusted resources.

Colleague standing around chatting in a circle

Culture of Respect

Foster an inclusive and respectful culture where everyone is valued, and their opinion matters, to create and maintain an engaged workforce.

Woman eating her lunch at the office

Flexibility

Consider offering flexible work hours and remote work options to increase employee satisfaction and productivity.

a man leaning back in his work chair smiling, joyfully

Recognition and Rewards Programs

Acknowledge the work and accomplishments of your employees through awards, incentives, and more to boost morale and motivation.

Zoomed in photo of business woman holding a coffee cup and a pen writing paper.

Learning and Development Opportunities

Offer opportunities for employees to enhance their skills and career growth through workshops, seminars, or paid courses.

Colleagues outside on a sunny day doing a team building activity

Team-Building Activities

Strengthen relationships and foster an environment of teamwork with team-building exercises or social activities.

Colleagues sitting in a training, with one person raising their hand.

Career Development

Provide a clear path for career advancement and mentoring programs to enable employees to see their future with the organization.

Colleagues leaning over computer screen to share notes.

Feedback Culture

Encourage a culture where feedback is sought, given, and valued – especially with their own performance and growth plan.

THE BALDWIN GROUP INSIGHTS

Stay in the know


Our experts monitor the employee benefits space and compliance updates to provide meaningful insights and help break down what you need to know, potential impacts, and how you should respond. 

A group of colleagues sitting around a table reviewing documents and analytics

Open the door to possibilities 

When you decide to partner with us, you choose to deliver on your promises and commitment to your employees with solutions as distinctive as they are.