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Services / Ancillary Benefits

Ancillary Benefits

The Baldwin Group’s Ancillary Benefits Center of Excellence, formerly Salt Margin, offers comprehensive benefits beyond health insurance that align with the totality of your employees’ varying needs has become one of the pillars of an effective talent retention and acquisition strategy. With so many available options, our dedicated ancillary benefits experts can help you discover which benefits best match your employees’ expectations, while managing costs and remaining compliant.

ELEVATED EXPERTISE

Lifting the burden, facilitating your success


Employees want more from their benefits, and your ancillary benefits strategy can help you answer the call. We help you decode the ABCs of ancillary products, learn the ins and outs of your varying employee needs, and pinpoint which options are worthwhile investments, providing continuous support as your workforce changes.

Employee Benefits Webinar Group

PROVEN APPROACH

Optimizing your strategy for sustainable growth 

Gain peace of mind knowing that your ancillary benefits strategy is fully optimized for your people and overarching business goals. With our data-driven, personalized approach, you can strike the balance between cost containment and providing people-centric benefits. Because your employees’ expectations and business priorities change over time, we help you identify inflection points that impact how you provide ancillary benefits.

SPECIALIZED SOLUTIONS

Delivering powerful outcomes


You want to provide complete benefits that empower your employees to bring their best selves to work. And we deliver multifaceted solutions that help keep your employees engaged and satisfied. By leveraging long-standing relationships with insurance partners, we help you choose the offerings that can complement and round out your benefits strategy, such as these and much more:

Health and wellness 

  • Gym memberships 
  • Employee assistance programs

Personal

  • Adoption assistance and fertility support 
  • Pet insurance 
  • Commuter benefits 
  • Childcare 

Financial

  • Student loan repayment 
  • Tuition reimbursement 
  • Retail discounts 

Safety and Security

  • Identity theft protection 
  • Travel insurance 
  • Home security discounts 

COVERAGE SNAPSHOT

Products designed to perform

Our expertise and specialization in ancillary benefits allows us to tailor products to align with your needs, goals, and possibilities for the future, including, but not limited to, coverages for:

Dental benefits

Vision benefits

Life insurance

Disability insurance

Pet insurance

Childcare benefits

Accident insurance

And more

THE BALDWIN GROUP INSIGHTS

Stay in the know


Our experts monitor the employee benefits space and compliance updates to provide meaningful insights and help break down what you need to know, potential impacts, and how you should respond. 

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Build your path to the possible

When you decide to partner with us, you choose to protect your now and your future with solutions and professionals as unique as your business.