Skip to content
Baldwin Bulletin

Frequently Asked Question (“FAQ”) of the Month – June 2025

The Baldwin Group
|
Updated: June 18, 2025
|
1 minute read

TOPIC:

What Constitutes Endorsement of a Voluntary Benefit Plan

Question:

If the sponsor of a voluntary benefit plan offering endorses the benefit, does the benefit become an ERISA qualifying benefit plan or program?

Answer:

Yes, if an employer endorses a voluntary benefit plan or program, the benefit will convert to an ERISA-qualifying benefit offering, triggering performance requirements under ERISA.
Endorsement is the most common cause of ERISA status determinations for voluntary benefit plans and programs. Endorsement may arise in any of the following situations (without limitation):

  • Adding employer-specific logos or branding to brochures or flyers;
  • Listing the benefit among the employer’s core ERISA benefits in guides and other participant disclosures;
  • Requiring employees to attend orientation and/or enrollment events;
  • Charging employees any type of employer-imposed fees for the enrollment and/or participation in such benefit plans or programs;
  • Bundling voluntary benefits with other ERISA benefits offered by the employer for purposes of enrollment eligibility;
  • Offering voluntary benefits as COBRA eligible benefits upon termination;
  • Mailing reimbursements or claim payments directly to plan participants; and others.

Action:

Employers should evaluate their benefit plan and program offerings to identify voluntary benefits, assuring that each plan or program is administered in a way such as to avoid the occurrence (or appearance) of prohibited employer endorsement.

Details:

For more information, contact the Baldwin Regulatory Compliance Collaborative.


Related Insights

Stay in the know

Our experts monitor your industry and global events to provide meaningful insights and help break down what you need to know, potential impacts, and how you should respond.

Upcoming Compliance Deadlines - June 2025
Employers must comply with numerous reporting and disclosure requirements in connection with their group health plans. Please note the following upcoming...
Baldwin Bulletin
Form 5500 Deadline is July 31, 2025, for Calendar Year Plans
June 2025 Caitlin Hillenbrand, Associate Director, Benefits Compliance Many organizations that are subject to the Employee Retirement Income Security Act...
Baldwin Bulletin
IRS Releases 2026 Inflation-Adjusted Amounts for HSAs, HDHPs and EBHRAs
June 2025 Stephanie Hall, Associate Director, Benefits Compliance The Internal Revenue Service (“IRS”) is required to announce annual inflation-adjusted limits...
Baldwin Bulletin
The Department of Labor Issues Guidance on Independent Contractor Misclassification
June 2025 Natashia Wright, Associate Director, Benefits Compliance On May 1, 2025, the U.S. Department of Labor (“DOL”) issued Field...
Baldwin Bulletin
Health and Human Services Office for Civil Rights Reaches Settlement for Potential HIPAA Violations
June 2025 Natashia Wright, Associate Director, Benefits Compliance The Department of Health and Human Services (“HHS”) Office of Civil Rights...
Let's make it possible

Partner with us to build solutions that align with your business, individual, or employee needs and open new possibilities for your future.

Connect with us