
New name, same commitment
On June 18, 2025, RogersGray will officially become The Baldwin Group. This name change is the final step in a journey that began nearly four years ago when we joined as a Baldwin Risk Partner. It’s a natural evolution that brings us under one brand—enhancing how we serve you while keeping everything you value the same.

The people you know, the service you trust
While our name is changing, everything else you rely on stays the same—our team, our service, and our commitment to doing what’s right for you. If you have questions about your current policy or want help exploring new coverage, we’re here to help every step of the way.
Your continued partner for success
Our clients are at the heart of everything we do, and we remain committed to providing the exceptional coverage and services you need to keep your life and businesses running smoothly. Over the past several years, we’ve been carefully laying the foundation to build something even better, and this final brand alignment is simply the next chapter. As your insurance needs grow, we’ll be right there beside you—delivering the same trusted support, now under a new name.
What stays the same:
- Your dedicated team
- Your personalized services
- Your comprehensive protection and coverage
What you gain:
- More access to expanded industry and product line expertise
- More national resources, servicing all 50 states
- More international offerings for commercial risk and employee benefits
- More access to The Baldwin’s Group’s broad relationship with insurance company partners for optimized terms and pricing
- More insights and expertise in business insurance, employee benefits, retirement, private client, wealth management, and personal insurance

Hear from our CEO about our brand transformation
Explore baldwin.com