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BKS Partners Rebrand as The Baldwin Group

The Baldwin Group
Updated: June 26, 2024

BKS Partners, a Baldwin Risk Partner, Unifies with Parent Firm’s Brand to Reflect Continued Growth and Expanded Capabilities

TAMPA, FL – June 26, 2024 – BKS Partners, a Baldwin Risk Partner, announced today that it will rebrand to The Baldwin Group.

“Since becoming a Baldwin Risk Partner in 2011, BKS Partners has been able to enhance our existing client relationships, attract new clients and extend our impact beyond Florida by leveraging innovative solutions and capabilities from recognized risk management and insurance experts that comprise The Baldwin Group,” said Jeff Hughes, President at BKS Partners.

Hughes emphasized, “As a full-service Commercial Risk, Private Risk and Employee Benefits firm, our clients have been front and center in how we do business as we relentlessly seek the best, bespoke solutions for them so they can pursue what’s possible for themselves, their families and businesses. Even as we transition to a new brand name, our focus on clients and servicing them with the industry’s best advisor and client
teams remains steadfast.”

Now as The Baldwin Group, BKS Partners will continue to provide innovative solutions, deep expertise and excellent service to clients while leveraging the full suite of risk management, insurance, employee benefits, and wealth management services from the network of nearly 40 regional brands across the country which will also be transitioning to The Baldwin Group in the coming year.

As part of the rebranding efforts, BKS Partners will migrate its insights, resources and client portals to the firm’s new website


Founded in 2006 by insurance industry veterans Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman, Baldwin Krystyn Sherman Partners, LLC (renamed The Baldwin Group Southeast, LLC as of June 26, 2024) (“BKS Partners”), has been a distinguished, entrepreneurial-guided insurance brokerage, renowned for masterfully creating Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefits Administration, as well as Asset and Income Protection strategies. Further embarking on creating effective Risk Mitigation plans, BKS Partners supports its clients, aligning with their passions and businesses, both within the U.S. and overseas.


The Baldwin Group, the go-to-market brand name for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, is an independent insurance distribution firm providing indispensable expertise and insights that strive to give our Clients the confidence to pursue their purpose, passion and dreams. As a team of dedicated entrepreneurs and insurance professionals, we have come together to help protect the possible for our Clients. We do this by delivering bespoke Client solutions, services, and innovation through our comprehensive and tailored approach to risk management, insurance, and employee benefits. We support our Clients, Colleagues, Insurance Company Partners, and communities through the deployment of vanguard resources and capital to drive our organic and inorganic growth. The Baldwin Group proudly represents more than two million Clients across the United States and internationally. For more information, please visit


Anna Rozenich, Senior Director, Enterprise Communications
The Baldwin Group
630.561.5907 |