BKS Partners, a Baldwin Risk Partner, Unifies with Parent Firm’s Brand to Reflect Continued Growth and Expanded Capabilities
TAMPA, FL – June 26, 2024 – BKS Partners, a Baldwin Risk Partner, announced today that it will rebrand to The Baldwin Group.
“Since becoming a Baldwin Risk Partner in 2011, BKS Partners has been able to enhance our existing client relationships, attract new clients and extend our impact beyond Florida by leveraging innovative solutions and capabilities from recognized risk management and insurance experts that comprise The Baldwin Group,” said Jeff Hughes, President at BKS Partners.
Hughes emphasized, “As a full-service Commercial Risk, Private Risk and Employee Benefits firm, our clients have been front and center in how we do business as we relentlessly seek the best, bespoke solutions for them so they can pursue what’s possible for themselves, their families and businesses. Even as we transition to a new brand name, our focus on clients and servicing them with the industry’s best advisor and client
teams remains steadfast.”
Now as The Baldwin Group, BKS Partners will continue to provide innovative solutions, deep expertise and excellent service to clients while leveraging the full suite of risk management, insurance, employee benefits, and wealth management services from the network of nearly 40 regional brands across the country which will also be transitioning to The Baldwin Group in the coming year.
As part of the rebranding efforts, BKS Partners will migrate its insights, resources and client portals to the firm’s new website www.baldwin.com.
ABOUT BKS PARTNERS, A BALDWIN RISK PARTNER
Founded in 2006 by insurance industry veterans Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman, Baldwin Krystyn Sherman Partners, LLC (renamed The Baldwin Group Southeast, LLC as of June 26, 2024) (“BKS Partners”), has been a distinguished, entrepreneurial-guided insurance brokerage, renowned for masterfully creating Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefits Administration, as well as Asset and Income Protection strategies. Further embarking on creating effective Risk Mitigation plans, BKS Partners supports its clients, aligning with their passions and businesses, both within the U.S. and overseas.
ABOUT THE BALDWIN GROUP
The Baldwin Group, the go-to-market brand name for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, is an independent insurance distribution firm providing indispensable expertise and insights that strive to give our Clients the confidence to pursue their purpose, passion and dreams. As a team of dedicated entrepreneurs and insurance professionals, we have come together to help protect the possible for our Clients. We do this by delivering bespoke Client solutions, services, and innovation through our comprehensive and tailored approach to risk management, insurance, and employee benefits. We support our Clients, Colleagues, Insurance Company Partners, and communities through the deployment of vanguard resources and capital to drive our organic and inorganic growth. The Baldwin Group proudly represents more than two million Clients across the United States and internationally. For more information, please visit www.baldwin.com.
THE BALDWIN GROUP NOTE REGARDING FORWARD-LOOKING STATEMENTS:
This press release may contain various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Baldwin’s expectations or beliefs concerning future events. Forward-looking statements are statements other than historical facts and may include statements that address Baldwin’s future operating, financial or business performance or Baldwin’s strategies or expectations. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “potential,” “outlook” or “continue,” or the negative of these terms or other comparable terminology. Forward-looking statements are based on management’s current expectations and beliefs and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements.
Factors that could cause actual results or performance to differ from the expectations expressed or implied in such forward-looking statements include, but are not limited to, those described under the caption “Risk Factors” in Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2023 and in Baldwin’s other filings with the U.S. Securities and Exchange Commission (the “SEC”), which are available free of charge on the SEC’s website at: www.sec.gov, including those risks and other factors relevant to Baldwin’s business, financial condition and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated. All forward-looking statements and all subsequent written and oral forward-looking statements attributable to Baldwin or to persons acting on Baldwin’s behalf are expressly qualified in their entirety by reference to these risks and uncertainties. You should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date they are made, and Baldwin does not undertake any obligation to update them in light of new information, future developments or otherwise, except as may be required under applicable law.
CONTACT:
ENTERPRISE MEDIA RELATIONS
Anna Rozenich, Senior Director, Enterprise Communications
The Baldwin Group
630.561.5907 | anna.rozenich@baldwin.com