Keep what makes you effective.
Gain what makes you unstoppable.
The Baldwin Group’s intrapreneurial model gives insurance advisors the freedom of ownership and the backing of a national platform — so you keep your relationships and your edge, and gain the tools to grow faster than you could alone.
Build a business within our business
You bring the drive, the relationships, and the ambition. We provide the platform, specialists, and market access of a large but nimble firm.
Culture of ownership
Depth of expertise & specialty
Innovation, built in
Access to markets
Imagine being surrounded by like-minded thinkers with an entrepreneurial approach.
Where advisors think like owners, not employees.
Sourcing mindset & credit structure
One firm, best team wins
Consistent Outperformance
Where innovation is expected.
We reward collaboration, not competition — and back it with technology most of the industry doesn’t have yet.
Claude AI
RiskMap™ 87% win rate
Full pipeline visibility
Content hub
Where growth is accelerated.
With the right people, tools and market access, you can grow your business, deliver more for your clients, and reach what’s next.
Dedicated leadership
A growth coach and advocate from day one, pushing you toward your next level.
SCORE learning
A firm-wide sales process with accelerated onboarding for experienced intrapreneurs.
The Baldwin Edge
Firm knowledge on demand, plus regular access to the leaders shaping what’s next.
*Based on average new-business production, 2022–2025 vs. most recent QoE pre-closing, across 6 IAS partnerships.
And every advisor is here to
build what’s possible together.
“By creating opportunities for other advisors, we both win.”
Mike Kelly
“Mentorship was probably one of the largest
components of my success at Baldwin.“
Joey Masters
“It’s about bringing the team in to care for your clients.”
Paul Brown
Ready to build what’s possible?
Bring your relationships, expertise, and ambition to a platform built to help you grow.