Michael Baldwin is an accomplished leader in the communications industry with more than 25 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns.
He is the founder and CEO of MICHAEL BALDWIN INC, which offers best-in-class personal and corporate branding, executive and team coaching & development, and one-of-a-kind PowerPoint training that turns presenters into truly effective communicators. Simply put, Michael helps individuals, teams, companies, and brands Be Better ®.
Michael has developed an entirely original way of enabling people to put the focus of a presentation back where it belongs - on the presenter. By combining his unique background in actor training with his deep expertise in advertising and branding, Michael is pioneering a new way of enabling people to put the “Power’” back in PowerPoint.
Michael spent eight years with Ogilvy & Mather New York, where he was the Worldwide Account Director for the $500 million IBM account. He also managed the global SAP account, where he led the integrated communications campaign and built a global team in over 40 countries.
He is a highly decorated creative professional, having won the David Ogilvy Award for his leadership on the SAP global brand campaign and Cannes Gold Lion, Clio, British D&AD Silver, and Ad Age’s “‘Best of the Year”’ TV Campaign award for copywriting.
Michael has also held posts at other top agencies: such as Ammirati & Puris, BBDO and FCB, where he headed up campaigns for Apple, Compaq, Ashton-Tate and NeXT.
Michael was previously the managing director of a UK-based training consultancy. While there, he led executive coaching sessions on leadership, building global teams, presentation skills, and maximizing individual performance and impact.
Michael studied professional acting at the William Esper Studio and the Deena Levy Theatre Studio in New York. He has a B.S. from Beloit College in Wisconsin and currently resides in New York City.